Cathay Pacific Airways Buys Hong Kong Express

Cathay Pacific is entering the budget market by acquiring Hong Kong Express, a move seen as low-risk and strategic given the penetration of low-cost carriers in Asia. This acquisition aligns with Cathay's transformation plan, which is showing positive financial results. The move allows Cathay to avoid the challenges of starting a new budget airline from scratch. The acquisition is timely, providing Cathay with new market opportunities and synergies without significant cannibalization risks. Cathay aims to regain market share in China's travel sector, leveraging Hong Kong's strategic airport position.

In what ways does the acquisition of Hong Kong Express benefit Cathay Pacific?

What is the significance of capturing a greater share of China's travel market for Cathay Pacific?