How Redefy Is Disrupting the Real Estate Market

The video discusses a company's approach to disrupting the real estate market by eliminating traditional brokers and agents. It highlights the use of specialized software and personnel to streamline the process, differentiating itself from competitors like Purplebricks and Redfin. The company addresses customer concerns about comfort with new models and notes that their services appeal to a wide range of customers, not just millennials. The discussion also touches on generational differences in adopting these services, with many customers being repeat home sellers who seek to retain more equity.

In what ways has the perception of online real estate services changed over time?

What demographic trends are observed in the customers using the company's services?