Negative Fees Now Offered in Ultra-Competitive ETF Market

The video discusses the evolution of ETF fees, highlighting Salt Financial's strategy of offering negative fees to attract investors. This approach is seen as unsustainable, reflecting the intense competition in the ETF market. The discussion also covers the challenges of zero fee models and the shift in asset management towards offering additional services like bank accounts and loans to generate revenue.

What shift in asset management does the speaker foresee beyond managing assets?

What is the significance of cross-selling in the context of asset management according to the speaker?