How Turner Plans to Monetize More Viewers

How Turner Plans to Monetize More Viewers

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Turner's strategic investment in Refinery 29, focusing on expanding consumer reach and monetization. Turner aims to leverage its capabilities to enhance Refinery 29's business, particularly targeting millennial audiences. The discussion also covers the broader trend of media companies investing in both content and distribution, highlighting Turner's investment in I stream as part of its strategy to control content delivery and improve user experiences.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the key factors that influence the investment strategy mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Turner plan to enhance the capabilities of Refinery 29?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do millennials play in Turner's audience strategy?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is the media landscape described as dynamic in the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the three buckets of Turner's investment or M&A strategy?

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