Is the Italian Truffle This Year's Budget Ingredient?

The video explores the discovery and economic impact of Tartufo Bianco truffles in Italy. A significant price drop due to increased supply has made these truffles more accessible, boosting tourism and benefiting the local economy. The video also discusses the potential for expanding into emerging markets like Brazil, China, India, and Vietnam, where truffles could become as prestigious as caviar.

What changes in truffle prices have been observed from 2012 to 2013?

Which emerging markets are expected to influence the demand for white truffles in the future?