CLEAN : Digital dogs: pet influencers on the rise in Singapore

The video begins with a series of random phrases and expressions, setting a casual tone. It then transitions to discussing the appeal of Sasha, a pet whose eyes and smile captivate audiences on Instagram. The speaker shares how Sasha's Instagram started as a daily blog to capture her cute moments, which eventually attracted a following. The video highlights the rise of pet influencers and their impact on online sales, particularly in the pet food industry, as brands recognize the importance of digital presence and collaboration with pet influencers to drive sales and awareness.

What are some reasons the speaker believes pets generate positive feelings?

In what ways do brands recognize the importance of digital presence according to the speaker?