Google Has Destroyed Its Competition: AG Garland

Google Has Destroyed Its Competition: AG Garland

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Google's anticompetitive conduct in the ad tech industry, highlighting its control over key elements of the digital ad buying process. Google manipulates auction mechanics and forces the use of its tools, weakening competition. The company controls technology for ad space sales, tools for advertisers, and the largest ad exchange. This results in lower earnings for website creators and higher costs for advertisers.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Describe the exclusionary conduct engaged in by Google as mentioned in the text.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the three significant elements of the digital ad buying process that Google's anticompetitive conduct extends to?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Google control the technology used by website publishers?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the impact of Google's control over the ad exchange on the advertising market?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does Google's conduct affect website creators and advertisers?

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