What Is User Generated Content

The video discusses User Generated Content (UGC), explaining its definition, significance, and various applications. It highlights the authenticity and trustworthiness of UGC compared to traditional marketing. Examples include reviews, social media content, videos, blogs, forums, and competitions. Successful UGC campaigns by Starbucks, Lego, and Airbnb are showcased. Tips for small businesses to leverage UGC include encouraging reviews, running contests, creating branded hashtags, and using social media stories.

Explain how social media can be utilized to generate UGC.

Provide an example of a brand that successfully leveraged UGC and describe the campaign.

What strategies can small and medium-sized businesses use to encourage UGC?