Exploring Consumer Behavior: The Restaurant of the Future

The Restaurant of the Future is a research facility where academic staff are observed by cameras to study eating behaviors. The focus is on understanding and predicting these behaviors, which are largely driven by unconscious processes. The facility serves as a living laboratory where scientists and industry collaborate to explore the dynamics of preference, memory, and situational influences. The project is supported by major industry players and involves subtle variations in food offerings to study behavior changes.

What are the dynamics of preference that researchers want to pay attention to?

What is the significance of the €2 million project mentioned in the text?