Essence Magazine Begins a New Chapter

Essence Magazine Begins a New Chapter

Assessment

Interactive Video

Business, Social Studies, Architecture, Religious Studies, Other

University

Hard

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Essence magazine is now 100% Black-owned, marking a significant moment in history. Under Richelieu Dennis, the magazine retains its all-Black, all-female executive team. The focus is on empowering women, especially women of color, through content that reflects their narratives and aspirations. Essence aims to integrate content, community, and commerce, leveraging its independence to strengthen partnerships. Despite challenges in print advertising, Essence remains optimistic, with the Essence Festival being a major highlight, offering a collaborative and memorable experience for attendees.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do advertisers view their partnership with Essence magazine?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the Essence Festival been described in relation to the magazine's profitability?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the key themes that the Essence Festival aims to highlight?

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