Google Rolls Out Ad Services to Reach Mobile Users

The video discusses Facebook's strategic shift in advertising, highlighting its new ad server that tracks users by Facebook identity rather than cookies. It explores Facebook's extensive internet presence and its competition with Google. The focus is on Facebook's people-centric marketing, leveraging user data for targeted advertising, contrasting with Google's approach.

What significant change has Facebook made in its advertising technology?

What implications does Facebook's ability to track users by their identity have for advertisers?

In what ways is Facebook expanding its advertising reach beyond its own platform?

What does the term 'people-centric marketing' mean in the context of Facebook's advertising strategy?

How does Facebook's approach to advertising differ from traditional methods?