Innovation takes many forms

The video discusses the evaluation of a fledgling brand, highlighting the challenges faced due to a lack of organizational skills to market the product effectively. It describes a strategic shift to the Brazilian market, where the product found success. The narrative also explores the decision to license the brand, leveraging brand equity while acknowledging limitations in manufacturing and sales channels. The overall theme emphasizes adaptability and strategic pivots in business.

What was the outcome of the innovative process despite the initial failure of the brand?

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In what way did licensing become a strategic advantage for the organization?

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