Triple Bottom Line Accounting

The video discusses Puma's initiative to assess its environmental impact by focusing on greenhouse gas emissions and water usage. This assessment revealed that addressing these issues cost as much as their annual net profit, prompting a shift in focus to include social and environmental metrics alongside financial ones. Additionally, the video highlights the growing trend of valuing ecosystem services, using Duke Forest as an example, where preserving the forest was found to have significant economic benefits.

What economic activity was found in the Duke Forest, and why is it significant?

What was the traditional view of forests in terms of economic development, and how did this perspective change?