How T-Mobile CEO John Legere Changed the Industry

How T-Mobile CEO John Legere Changed the Industry

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses John Ledger's transformative impact on T-Mobile, highlighting his role in revitalizing the brand through innovative strategies like the Uncarrier plans and his strong social media presence. It also covers the transition to new leadership under Mike Sievert and speculates on Ledger's future career moves, emphasizing his strengths in turning around consumer-facing brands.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was John Legere's greatest achievement at T-Mobile?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did John Legere change the perception of T-Mobile as a brand?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the Uncarrier plans introduced by John Legere?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways did Mike Sievert contribute to T-Mobile's marketing strategy?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What qualities make John Legere suitable for a consumer-facing CEO role?

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