Swiftonomics: Lessons Learned From Taylor Swift's Tour

Swiftonomics: Lessons Learned From Taylor Swift's Tour

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the economic dynamics of ticket sales for high-demand artists like Taylor Swift. It explores the concepts of supply and demand, highlighting how they are inverted in this context due to pent-up demand and limited supply. The discussion includes ticket pricing in primary and secondary markets, with prices reaching exorbitant levels. The transcript also touches on the economics of superstar artists and the scarcity they create, using examples like Bruce Springsteen. Finally, it considers alternative ways fans can experience concerts, such as through videos, especially for those unwilling to pay high prices.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the differences between primary and secondary market ticket prices?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways do artists like Taylor Swift create a sense of scarcity that affects ticket demand?

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