Birchbox Founders' Discuss The Process of Founding and Scaling Up their Business

The video discusses the journey of Birchbox, an online subscription service founded by two business school students. It covers their inspiration, initial testing, beta launch, and strategies for scaling. The founders emphasize the importance of engaging with brands and customers, and how their business model adds value. They reflect on their entrepreneurial journey, highlighting the significance of passion and innovation in building a successful business.

What was the significance of charging customers for the Birchbox?

How did the founders demonstrate the value of their customers to the brands?

What did the founders love about the business model they created?