TOWS Analysis Explained with an Example - Simplest Explanation Ever

The tutorial introduces Tao's analysis, an extension of SWOT analysis, used in strategic planning to devise strategies by categorizing strengths, weaknesses, opportunities, and threats. It explains the process of conducting a Tao's analysis, using Nike as an example, and discusses the advantages and disadvantages of this method.

What does a Tao's analysis stand for?

How is a Tao's analysis different from a SWOT analysis?

What are the strategic objectives identified in the strategic planning process?

What are the outcomes of a Tao's analysis after conducting a SWOT analysis?

What are the four types of strategies derived from the intersections in a Tao's analysis grid?

What strategies can Nike implement based on its strengths and opportunities?

What are the advantages of using a Tao's analysis?

What are some disadvantages of conducting a Tao's analysis?

How can the results of a Tao's analysis be subjective?

What steps should be taken to ensure the effectiveness of a Tao's analysis?