Sandberg's Communication Offensive About Facebook Ads

Sandberg's Communication Offensive About Facebook Ads

Assessment

Interactive Video

Business, Social Studies

University

Hard

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The video discusses Facebook's efforts to address its role in the 2016 election interference. Sheryl Sandberg outlines the company's responsibility for political ads and the measures taken to prevent fake accounts from influencing elections. Facebook aims to balance ideological diversity with user protection, working closely with the government and increasing transparency. Despite these efforts, questions remain about the criteria for ad review and the company's overall strategy.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Facebook trying to improve transparency in its advertising process?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Facebook face in establishing trust with the public?

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