Om Malik Discusses Apple in India

The video discusses Apple's struggles in the Indian smartphone market, where it holds only 1% market share compared to Samsung's 29%. Experts attribute this to Apple's late entry and ineffective retail strategies. The discussion suggests Apple should focus on the premium market, similar to its strategy in China, where there is a larger affluent population. The video also highlights the success of competitors like Xiaomi, which have effectively captured the market with affordable options.

What factors contributed to the perception of Apple products as luxury items in India?

In what ways does the consumer demographic in India differ from that in China, affecting Apple's sales?