Creating a Winning Proposal

Bill Carmody discusses how to create a winning proposal by addressing the right problem with the right solution at the right cost. He emphasizes the importance of building trust with clients, differentiating your proposal by highlighting unique strengths, and making it irresistible through guarantees and risk-sharing. The goal is not just to respond to a request but to stand out and win by showcasing your value and understanding of client needs.

What role does understanding the client's needs play in creating a proposal?

What factors can make a proposal irresistible to a client?