Bob Iger: Content Is Still King

Bob Iger: Content Is Still King

Assessment

Interactive Video

Business

University

Hard

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The video discusses the rise of over-the-top (OTT) video services, highlighting their advantages such as increased mobility and better user interfaces. It explores various OTT platforms like DIRECTV, Hulu, and Netflix, and their impact on traditional cable services. The importance of high-quality content in driving the success of these platforms is emphasized, with examples like Netflix's 'House of Cards'. The video concludes that while traditional cable remains important, OTT services are rapidly growing and reshaping the media landscape.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some examples of over-the-top video services mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker describe the user interface of new video platforms compared to traditional cable services?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does content play in the success of new video platforms according to the speaker?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the potential benefits of migrating content to new platforms as discussed in the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What concerns does the speaker express regarding the traditional cable business in light of over-the-top services?

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