Gusto Collective's Lau on China Luxury Market

Gusto Collective's Lau on China Luxury Market

Assessment

Interactive Video

Business

University

Hard

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The video discusses the luxury sector's demand post-COVID, highlighting a conservative consumer market in China. It explores spending polarization, with high net worth individuals driving luxury sales. The role of technology and Web 3 in engaging digital-native Gen Z consumers is examined, emphasizing the importance of digital experiences and meta humans in marketing strategies.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors are contributing to the conservative consumer demand in the luxury sector post-COVID?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the term 'polarized market' refer to in the context of luxury consumption?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How has the spending behavior of high net worth individuals changed in the luxury market?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How do luxury brands need to adapt their strategies in the competitive Chinese market?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of the shift from Web 2 to Web 3 for luxury brands?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are Gen Z consumers influencing the luxury market?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does technology play in engaging younger consumers in the luxury sector?

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