Interview Martin Myerscough, Founder of Frugalpac

The video discusses the development of a universally recyclable coffee cup, highlighting the low recycling rate of current cups. The initiative involves collaboration with Starbucks and smaller coffee chains, with production set to begin in Ireland. The strategy focuses on starting with smaller chains and scaling up. Challenges include the need for widespread adoption and addressing environmental concerns. The solution emphasizes designing a cup that fits existing waste systems.

What strategy is being employed to introduce the new coffee cup to the market?

What are the concerns regarding the placement of bins for coffee cup recycling?