Canada Goose Flying High in Cold Weather

Canada Goose aims to grow by 30% despite a slowing luxury market. The company is expanding production and opening offices in key cities like Toronto, London, and New York. It is also targeting Asian markets, where cold is relative, by leveraging its brand's reputation for quality. CEO Dani Reiss compares their products to Swiss watches and German autos, emphasizing craftsmanship. The company faces competition from brands like Montclair and is affected by currency fluctuations, especially in Japan. Despite high prices, Canada Goose plans to maintain its luxury status without discounts.

What strategies is Canada Goose implementing to grow its brand despite a slowdown in luxury sales?

What are the key markets that Canada Goose is targeting for expansion?

How does the CEO of Canada Goose justify the demand for their jackets in warmer climates?

Who does the CEO consider as the principal competitor of Canada Goose?

What is the CEO's stance on discounting Canada Goose products?