Fiat Chrysler Trades in New York, Challenges Detroit Two

Fiat Chrysler Trades in New York, Challenges Detroit Two

Assessment

Interactive Video

Business, Architecture

University

Hard

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The transcript discusses the strategic plans of Sergio Marchione, CEO of a major automaker, to increase the company's presence in the US stock market and achieve significant growth in sales and revenue. The focus is on the importance of brands like Jeep, which has shown remarkable growth. Marchione aims to boost sales by 60% and improve margins, with ambitious targets set for 2018. The transcript concludes with a mention of an upcoming interview with Marchione.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the desired sales target for the Jeep brand this year and next year?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does Sergio Marchione hope to achieve before his retirement?

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