Nov 03 Bulgaria 2 Report from London Nejra Cehic

Nov 03 Bulgaria 2 Report from London Nejra Cehic

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Business

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Hard

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Ryanair's stock reached a record high as the airline upgraded its profit goals for the second time this year. CEO Michael O'Leary aims for profit growth after a decline in 2014, expecting a 16% traffic increase this winter. Despite a slight fare dip, annual traffic is projected to rise by 9%, with profits up by 45%. O'Leary is expanding the customer base to include older travelers, families, and corporate clients. He notes that economic slowdowns may benefit Ryanair as consumers become more price-sensitive. However, second-quarter profits fell short of analyst expectations.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What new customer segments is Ryanair looking to attract?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Michael O'Leary view the potential impact of a slowdown in the European economy on Ryanair?

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