China's Ongoing Battle Against Piracy: Can Legitimate Businesses Compete?

The video discusses the entrenched nature of the piracy business in China, highlighting the challenges authorities face in shutting it down. It explains how piracy diverts significant revenue from legitimate businesses, with a focus on the sale of pirated DVDs and CDs. Warner Home Entertainment's new strategy to combat piracy involves selling DVDs at competitive prices, slightly higher than pirated versions, in collaboration with China Audio Video.

What strategy is Warner Home Entertainment planning to implement in China?

What is the expected price of the basic DVDs that Warner plans to sell?