Closing Ratio

The video discusses the role of sales within marketing, focusing on the concept of a closing ratio. A closing ratio measures a salesperson's effectiveness by calculating the percentage of sales pitches that result in actual sales. The video explains how closing deals positively impact the closing ratio, while unsuccessful pitches decrease it. The closing ratio serves as a metric for evaluating sales performance and effectiveness in selling products.

What is the closing ratio and why is it important in sales?

What does a high closing ratio indicate about a sales person's performance?

How does a successful sale impact the closing ratio?

What happens to the closing ratio when a customer decides not to buy?

In what way can the closing ratio be seen as a measure of sales effectiveness?