CLEAN : Expert explains how Cambridge Analytica profiled Facebook users

CLEAN : Expert explains how Cambridge Analytica profiled Facebook users

Assessment

Interactive Video

Other

10th Grade - University

Hard

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FREE Resource

The video discusses data privacy issues related to Facebook and Cambridge Analytica. It explains how data was collected from users and their friends through a third-party app, leading to the creation of detailed user profiles. These profiles were used for targeted advertising campaigns to influence opinions and behaviors. The video also highlights the lack of control over data once accessed by developers, pointing out the murky nature of data usage agreements.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role did third-party app developers play in the data collection process?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the consequences of the lack of control from Facebook over the data once it was accessed by developers?

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