VOICED : Nigerian cafe hopes to become Starbucks of Africa

VOICED : Nigerian cafe hopes to become Starbucks of Africa

Assessment

Interactive Video

Business

10th Grade - University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the journey of Café Neo, a brand aiming to retain more African coffee on the continent. Founded by Ngozi Dozie, Café Neo seeks to change the coffee culture in Africa by encouraging locals to consume homegrown coffee instead of exporting it. With outlets in Lagos and Kigali, the brand faces challenges in making coffee a daily habit in Nigeria, where most customers are returnees or foreigners. Café Neo aspires to rival global giants like Starbucks by fostering a taste for African coffee.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the name 'Neo' in the context of the café?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Café Neo aim to change the coffee consumption habits in Africa?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Café Neo face in promoting coffee drinking in Nigeria?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

Who are the primary customers of Café Neo, and what influences their coffee choices?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What aspirations does Café Neo have for the future of coffee in Africa?

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