Pernod Ricard CEO Says Jameson Is 'Strong Success'

The transcript discusses the growth of major brands, highlighting successful product releases like Jamison Caskmates and Absolute Lime in the US market. It addresses challenges in the Scotch category, particularly with Xevious Regal and Royal Salute, and outlines strategies to reinvigorate growth, including increased investment in China and partnerships with the American Basketball League.

What strategy is being implemented to reinvigorate growth in the Scotch category?

What is the significance of the partnership with the American Basketball League in China?