Functional Strategy

The video discusses the role of departmental strategies within an organization's competitive strategy. It highlights how specific functions of departments, such as marketing, align with overall organizational objectives. The focus is on improving efficiency and effectiveness through strategic approaches, ensuring that departmental strategies contribute to the broader competitive goals.

What is the focus of departmental level strategy?

What is the purpose of the functions assigned to a department?

How do functional strategies relate to an organization's competitive strategy?

Can you explain how a marketing function fits within the overall competitive strategy?

What are the two main aspects that a functional strategy aims to improve?