Inside the New Book About Yahoo CEO Marissa Mayer

Inside the New Book About Yahoo CEO Marissa Mayer

Assessment

Interactive Video

Business

University

Hard

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The video discusses Marissa Mayer's tenure as Yahoo's CEO, highlighting her focus on media over tech, the costly hiring of Enrique de Castro, and her emotional intelligence. It contrasts her decision-making with Mark Zuckerberg's hiring of Sheryl Sandberg. Despite criticism, Yahoo's stock performance is strong due to the Alibaba investment.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the main criticisms mentioned regarding Marissa Mayer's focus during her time as CEO of Yahoo?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the hiring of Enrique de Castro reflect on Marissa Mayer's decision-making process?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways did Marissa Mayer's approach to media differ from her understanding of technology and product development?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What lessons can be learned from the contrast between Marissa Mayer's hiring practices and those of Mark Zuckerberg?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the implications of emotional intelligence in leadership as highlighted in the text.

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