Role of Ethics in Marketing

The video discusses the importance of ethics in marketing, emphasizing that unethical practices can lead to failure due to the rapid spread of information through technology. It highlights how communication platforms like the internet and social media have made it difficult for unethical marketers to succeed. The video concludes by stressing that ethical behavior is crucial for success in marketing.

In what ways can bad reviews impact a marketer's success?

Discuss the role of communication technology in shaping consumer opinions.