Tiffany Won't Raise Prices Despite Tariffs, CEO Bogliogo Says

Tiffany Won't Raise Prices Despite Tariffs, CEO Bogliogo Says

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Tiffany's decision to hold a major exhibition in Shanghai, driven by demand from Chinese millennials to learn more about the brand. It highlights the impact of currency fluctuations on sales, with a noted increase in mainland China despite a decrease in tourist sales abroad. The video also addresses the challenges posed by tariffs due to the US-China trade war and how Tiffany plans to absorb these costs without raising prices. Additionally, it covers the effects of the Hong Kong protests on luxury brands and Tiffany's commitment to its regional strategy despite these challenges.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is Tiffany & Co. employing to deal with the added costs from tariffs?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact have the Hong Kong protests had on Tiffany & Co.'s operations?

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OFF