What is Target Marketing

The video tutorial introduces the concept of target marketing, emphasizing that marketers should focus on specific consumer groups rather than trying to sell to everyone. It highlights the importance of understanding consumer choices and designing marketing strategies that cater to specific needs. The tutorial stresses that 'one size does not fit all' and encourages marketers to identify and target audiences who are more likely to be interested in their products or services.

What is the significance of understanding consumer needs in target marketing?

How can marketers effectively educate consumers about their products?