Electrolux CEO on 3Q Results, Global Growth Demand

The video discusses the company's strategy to achieve a 6% EBIT margin by focusing on product mix and cost efficiency. It highlights market developments in Europe and North America, noting solid demand except in the UK, where Brexit impacts are felt. The company is also focusing on innovation in small appliances, particularly vacuums, with new product launches aimed at strengthening market position.

What are the key elements driving the company's strategy for product mix and cost efficiency?

How is the company planning to enhance its position in the small appliances market?