The Value of Technology in Marketing: A Case Study of Nando's

The video explores the role of technology in modern marketing, contrasting it with traditional methods. It highlights how companies like Nando's leverage the Internet, electronic loyalty cards, competitor data, and social media to enhance their marketing strategies. The use of search engine optimization, analytics, and electronic loyalty cards provides deeper insights into consumer behavior, while competitor analysis and social media engagement offer strategic advantages.

How can analyzing competitors' websites benefit a marketing strategy?

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What role does social media play in Nando's marketing efforts?

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Discuss the overall value of technology from a marketing perspective as presented in the lecture.

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