Facebook Ads Keep Driving Its Business , Says Author Steven Levy

Facebook Ads Keep Driving Its Business , Says Author Steven Levy

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Facebook's ad business resilience during economic slowdowns, the impact of the 2016 election on Facebook's reputation, and the author's pivot in reporting. It explores the access to Facebook employees and potential bias in reporting, and analyzes Mark Zuckerberg's motivations and quest for power, highlighting his strategic growth and competitive drive.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How well positioned do you think Facebook's business model is right now?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to Facebook becoming a reviled company after the 2016 presidential election?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the significance of the Cambridge Analytica scandal in relation to Facebook's reputation?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways did the author pivot their research focus after the 2016 election?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the author suggest about Zuckerberg's understanding of power and its consequences?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Mark Zuckerberg's early experiences with games influence his approach to building Facebook?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How did Facebook's prioritization of growth impact its operational decisions according to the author?

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