Chip Shortage Forces Automakers to Get Creative

The video discusses the ongoing chip shortage and its significant impact on automakers. It highlights how companies like Ford and VW are struggling, with assembly lines halted and fierce competition for chips. The Bloomberg Big Take explores why increasing chip production is challenging due to the industry's complexity and capital intensity. Automakers are adopting strategies like focusing on profitable models and making design tweaks to save chips, such as using analog speedometers and removing built-in navigation systems.

What is the long-term outlook for the chip shortage according to the text?

In what ways might the chip shortage affect consumer choices and automaker profits?