How Instagram and Mobile Ads Boost Facebook's Earnings

The transcript discusses Facebook's growth in users and revenue, highlighting mobile advertising and Instagram's role. Sheryl Sandberg addresses ad load and user experience, while Deborah Aho Williamson analyzes Facebook's search for new revenue sources. Video advertising strategies, including mid-roll ads, are explored. Challenges like fake news and graphic content are acknowledged, but no significant revenue impact is noted.

What is the forecasted total ad revenue for Facebook this year?

What new advertising formats is Facebook experimenting with?

What are the potential risks to Facebook's revenue mentioned in the text?