VOICED: France tries to reinvent the Tupperware party

Tupperware has evolved significantly since the 1950s, with modern products that are stylish, colorful, and practical for today's kitchens. In France, Tupperware parties remain a key sales method, offering a chance to explore new recipes and products. The company has focused on creating a hipper image with products like microwave-safe bowls and multi-colored containers. Tupperware's commitment to exceeding food safety standards has contributed to a 30% sales increase in Europe since 2004, as more people cook at home.

How have Tupperware products changed since the 1950s?

What is the significance of Tupperware parties in France today?

Describe the types of products that Tupperware offers now.

What changes has Tupperware made to appeal to modern consumers?

How has the sales trend of Tupperware in Europe changed since 2004?