What to Watch for in Snap's First Earnings Report

The video discusses Snapchat's CEO's first public appearance and the company's strategy as a public entity. It highlights user growth concerns faced by social media platforms like Twitter and Facebook. Snapchat's secretive strategies and competition with Facebook in augmented reality are explored. The focus shifts to user engagement, advertising strategies, and the importance of high-quality users. Finally, the video covers Snapchat's advertising rates and creative campaigns with major brands.

What metrics does Snapchat need to show to convince investors of their app's engagement?

What type of advertising strategies are mentioned in relation to Snapchat's campaigns?