Tesla Will Sell Its Cars in China on Alibaba

Tesla Will Sell Its Cars in China on Alibaba

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses Alibaba's Singles Day, a major shopping event in China, and its appeal to foreign brands. Tesla is highlighted as a key example, using the event to enter the Chinese market by offering preconfigured models. The importance of China for Tesla's growth is emphasized, along with the broader trend of Western brands using Singles Day to tap into the Chinese consumer base. The phenomenon is compared to Western holidays that have become commercialized.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Why is China considered important for Tesla's growth?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What does the text imply about the commercialization of holidays in different countries?

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