Why Are Kickbacks a Bad Thing in Business

The video discusses the issue of kickbacks in B2B marketing, highlighting their unethical and illegal nature. Kickbacks are essentially bribes to maintain business relationships, which should not be necessary if a product is genuinely superior. They lead to unfair competition, as inferior products may be chosen due to financial incentives, ultimately harming consumers who have no say in these decisions. The video emphasizes the importance of avoiding kickbacks to ensure ethical business practices and long-term success.

How do kickbacks ultimately affect consumers?

What should marketers do when presented with the opportunity to accept or pay kickbacks?