Growth Hacking

The video tutorial discusses the importance of business growth and introduces growth hacking as a marketing strategy. Growth hacking focuses on rapid business expansion through non-traditional methods, emphasizing lead capitalization and long-term customer retention. Techniques such as viral marketing and social media marketing are highlighted as cost-effective ways to reach a large audience quickly.

Explain the importance of lead capitalization in growth hacking.

What role do social media and viral marketing play in growth hacking?