Jacek Utko: Can design save newspapers?

The video discusses the decline of newspapers in the digital age and explores potential future scenarios. The speaker shares a personal story of transitioning from architecture to newspaper design, inspired by Cirque du Soleil. By treating newspapers as artistic compositions, the speaker's redesigns led to increased circulation and industry recognition. The process emphasized the importance of strategy and content alignment. Key lessons include the transformative power of design and the potential for innovation regardless of resources.

In what ways did the redesign of newspapers impact their circulation?

What does the speaker suggest about the role of designers in the newspaper industry?

What key lessons does the speaker convey about design and its impact on a company?