Macy's Cuts Profit Forecast: Where Did the Shoppers Go?

Macy's Cuts Profit Forecast: Where Did the Shoppers Go?

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses the challenges faced by retailers like Macy's and Gap due to factors such as weather, declining mall traffic, and shifts in consumer spending towards experiences and essentials. It highlights the need for retailers to innovate and adapt by enhancing in-store experiences and optimizing their real estate portfolios. Analysts suggest significant cost cuts and strategic changes to address these issues.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the external factors affecting consumer spending mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways are retailers trying to enhance the shopping experience for customers?

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