Educate don't sell

The video emphasizes the importance of educating customers rather than using hard sales tactics. It describes JoJo's approach to training sales assistants, which includes a comprehensive week-long program covering product knowledge and customer needs from pregnancy to preschool. The focus is on empowering sales teams with knowledge to assist customers effectively, rather than pushing for sales targets.

Why is it important for staff in a baby shop to understand different stages from pregnancy to preschool?

What does the speaker suggest should be prioritized over sales targets for sales assistants?