Brazil Beer Ads Aim for More Female Appeal

The video discusses how Brazilian beer companies are adapting to changing cultural tastes by reducing sexist advertising and embracing gender-friendly marketing. Multinational companies like InBev are leading this change, also supporting diversity and LGBT initiatives. The shift has been gradual over the past decade, reflecting the growing economic power and societal influence of women in Brazil. This change is evident in the increased participation of women in beer-related courses, indicating a potential market for beer makers.

What role do multinational companies play in promoting gender-friendly marketing in Brazil?

Discuss the significance of the gradual change in advertising towards less sexist portrayals.